17th June 2024, Paris, France - Announced in Paris at the 2024 La Liste Awards, Lals Chocolates and Patisserie has been selected as the winner of the esteemed guide’s 2024 Pastry Discovery Gem Award, accolading founder Lal Majid and daughter and CEO, Madiha Sultan Tai for their advancement in creativity, innovation and craftsmanship.

The Pastry Discovery Gem Award is a special award that recognizes bakeries, afternoon teas, and dessert restaurants for connoisseurs’ and their extraordinary excellence in craftsmanship, recognized in the industry for going the extra mile.

La Liste inaugurated the La Liste World's Best Pastry Shop Selection in 2022, a project developed in partnership with partner Cacao Barry and have since reviewed over 3,000 pastry shops, boutiques, bakery-pastry shops, tea rooms, dessert restaurants, coffee shops in over 80 countries.

It is from this very broad variety of pastry establishments that Lals Chocolates and Patisserie has been selected as a winner celebrated for its unique talent, creativity, innovation and craftsmanship. Today, La Liste stands as the most selective and global culinary travel guide, with over 40,000 addresses in 200 countries showcasing 3 key categories, restaurants, patisseries and hotels.

Lals is the first Pakistani establishment to be celebrated at this scale, and amongst other UAE based recognitions such as Christoper Devoille from Royal Atlantis. This recognition praises founder, Lal Majid, for her ongoing commitment to excellence and CEO, Madiha Sultan for her evolving attitude to growing heritage craft, creation and talent, regionally and globally.

The award will be on display in Lals Patisserie’s flagship store in Karachi, Pakistan.

ABOUT LALS

Lals Chocolates and Pâtiserie in Pakistan is the creation of the inspirational chocolatier Lal Majid, who as a child dreamed of owning a chocolate house like the one in her favourite story, Hansel and Gretel.

She made her dream come true by opening her first luxury chocolate shop in Karachi, in 2006. Since then, Lals has expanded into two Patisserie’s in Karachi, a Chocolate boutique in Lahore, along with an online chocolate store recently launched in UAE. Over the past 18 years, Lal Majid has poured her love, passion, and dedication into building the Lals brand, which is now recognized for its wide variety of distinctive, hand crafted chocolates, pastries and other sweet confectioneries.

Lal Majid's journey and philosophy underscore the brand's ethos. Her belief that "nothing is impossible" and dedication to perfection are integral to the brand's identity. Her pursuit of sweet perfection is evident in every creation, from the hand crafted chocolates in classic and unique flavours, to scrumptious cakes, and innovative and decadent pastries.

Lals aims to spread joy and happiness through its high quality, handmade chocolates, desserts and other sweet confectioneries. The brand is committed to innovation, excellence, and the infusion of passion and love into every piece it creates, reflecting a deep respect for its craft and their loyal customers.

Learn more: https://lalschocolates.com/collections/patisserie

ABOUT LA LISTE

LA LISTE is the ultimate global guide to the world's best restaurants, pastry shops, and hotels, carefully curating a large group of the world’s most respected critics, assigns scores to their reviews and applies a weighted average to summarise the range of opinions. From trusted international food guides to established reviews, and more niche sources, this ranking provides an impressive global footprint and impartial source of information for industry professionals, foodies and travellers alike.

Created by an international team of experts and food journalists headed by French entrepreneur, Philippe Faure, LA LISTE was inspired by "meta-rankings” to produce the most reliable scoring of the world’s best gastronomic experiences. Every year, restaurants are rated on a 100-point scale to list the best 1000 global culinary ambassadors who are celebrated during a prestigious award ceremony.

Learn more: https://www.laliste.com/en/

For PRESS/MEDIA & INTERVIEW ENQUIRIES:

Zoya Shaban
zoya@zoyashabanpr.com